For Techniques & Processses, my assignment was to create an Offset 2018 Promotional Poster Design.. A Contemporary Poster with a Vintage Feel. Before starting the process of creating the poster, I looked at some different Offset Designers.
Those such as Declan Shalvey. I liked his work that he done for the comic ‘Moon Knight’. How he used selective colour, only colouring the background and keeping the protagonist Moon Knight in black and white.
Another Offset Designer that I looked at was Chris Judge, an illustrator. I really like the colour pallets that he uses in his designs and I admire his style, it’s unlike any I’ve seen from other illustrators before.
Someone else from Offset that I was looking at was Chanel 4 creative. I was in particular look at their sliding pieces. I liked the geometric style and how organised it was, like Jan Tschichold’s style.
Although I knew I wanted to go down the route of Illustration, I had a look at some of Sarah Illenberger’s work. She’s a German Illustrator but her work is mainly photographer which she then manipulates in the adobe suite.
But the illustrator I went with in the end was Andy Ristaino who is a character design for Cartoon Network’s Adventure Time.
The Tschichold poster I’ve chosen is the movie poster for
Buster Keaton’s ‘Der General’ from 1926.
Line: There are little to no lines in Tschichold’s post besides the slanted line to the left of the poster.
Shape: The only shapes in the poster are geometric, such as the large circle which is the focal point of the poster.
Form: The poster has a geometric form with the line on the left and the circle on the right.
Colour: The colours in the poster are very dull yet pleasing on the eye. The golds and cream background work well together and really make the black type and image stand out.
Texture: There is no texture on the poster
Space: The space is very simple and is well balanced. The line on the left balances out the circle on the right. As does the type at the top of the poster with the type on the bottom.
Value: The only value is within the image in the circle.
Balance: The image balances well. This is due to the image on the right of the picture balancing with the line on the left.
Emphasis: The cream background on the images puts a lot of emphasis on the black and white image to the right of the poster.
Movement: There isn’t much movement in this poster.
Proportion: Nothing is really in proportion in the poster as everything, including the fonts are different sizes.
Repetition: There is no repetition, only the use of the same fonts.
Rhythm: There is a sense of rhythm in the poster. It’s neatly laid out and not too cluttered. Everything is slanted but it’s on the same line.
Unity: There is little to no unity in this poster.
Grid used: I think Tschichold used the Golden Ratio Grid.
The Designer from Offset I’ve chosen is Andy Ristaino. He worked on Cartoon Network’s Adventure Time.
Line: the lines on the piece are the outlines of the character and the hands pointing to her. They are thick and stand out against the background.
Shape: This images has only organic shapes.
Form: This piece has organic forms.
Colour: The image had only analogous colours in the piece.
Texture: The texture is rough, shown by the jagged shading on the arms and the character.
Space: There is very little negative space on the piece. The main focal point is the character which you’re drawn to by the pointing hands.
Value: The whole piece is filled with Value. Due to the different analogous colours and shades used in the piece.
Balance & Emphasis: There isn’t a sense of balance. I feel the image weights heavy to the left due to the emphasis on the character with the pointing fingers.
Movement: There is movement to the left, pointing of the many hands and those shadowed in the background towards the princess.
Proportion: Nothing is really in proportion.
Repetition: There is repetition of the many hands used in the pieces.
Rhythm: The image seems very cluttered due to the busyness of the hands that surround the piece and the main focal point which is the princess.
Unity: There is unity where the hands seem to circle around the princess.
Grid used: I think Ristaino used the 6 boxed grid.
Another poster that I’ve chosen is the Saul Bass movie poster for West Side Story.
Line: The lines in the poster are thoses around the edges and those that symbolize the railings of he stairs on the apartment buildings from West Side Story.
Shape: There are organic shapes in this poster.
Form: There is organic form in the poster, which we can see from the dancers.
Colour: Bass uses bold colours, a bright orange/red and then black to stand out, he also uses white to make the dancers at the bottom stand out even more.
Texture: There is a faded, rough texture to the font Bass used.
Space: There is a lot of negative space to the upper left of the poster.
Value: There is not much value in this piece.
Balance: The negative space is balanced by the bold font at the bottom and the dancers in black at the top of the piece.
Emphasis: There is heavy emphasis on the title of the musical, but also on the dancers, in black which your eyes is quickly drawn to.
Movement: Your eye seems to follow up the stair railing along the title, up the poster. I believe that’s why Bass put the information at the top.
Proportion: The only thing in proportion are the two sets of dancers in this piece.
Repetition: The dancers at the bottom of the piece are also used again at the top, but this time in black to catch your eye.
Rhythm: The piece just seems to move in an upwards rhythm.
Unity: There is little to no unity in this piece.
Grid used: I think Bass used the Golden Ratio grid.
Another poster I was looking at was Absolut Vodka by Keith Haring. I admired his use of thicker lines and found his style similar to Ristaino’s in a way.
Line: Haring is known for his bold lines, and this is shown continuously in this piece with his characters, the red line around the piece and the vodka bottle.
Shape: The shapes are very much organic, besides the red line around the edge which is geometic.
Form: The majority of the form is organic.
Colour: The piece consists of the three primary colours and white.
Texture: There is little to no texture to the piece besides the tiny drops of running paint.
Space: There is very little negative space. Haring’s pieces are always known to be very busy.
Value: There is no value.
Balance: I feel like the image balances well. The people at the bottom are balanced by the thick red lines around the top of the bottle.
Emphasis: There is major emphasis put on the bottle with thick red lines.
Movement: The only source of movement is the slanted lines around the bottle. It’s not going anywhere but more so pushing it in your face.
Proportion: The people down the bottom of the piece all seem to be in proportion with one another. Besides that, there isn’t very much.
Repetition: There is a lot of repetition of Haring’s infamous faceless characters down the bottom.
Rhythm: The actions of the characters shows me that they may be dancing or having a good time, besides this, there isn’t much rhythm.
Unity: The images ties together well. It’s busy. And the red lines at the top ties it in well with the red characters at the bottom.
Grid used: I think Haring used the 6 boxed grid.
Lauren McDonagh 